
From Hello Kitty to Shin Chan, character collabs thrive on 'kidult' spending
Published: 05 May. 2025, 07:00 Audio report: written by reporters, read by AI People browse products at the K League X Sanrio Characters pop-up event held at Musinsa Store Seongsu@DaelimChanggo in Seongsu-dong, eastern Seoul, on May 1. [YOON SEUNG-JIN] …